Realising visions
in Business
Realising visions
in Business
Realising visions
in Business
Providing independent business advice to SME and family business owners, offering clarity, strategy, and practical solutions.
Providing independent business advice to SME and family business owners, offering clarity, strategy, and practical solutions.
Providing independent business advice to SME and family business owners, offering clarity, strategy, and practical solutions.
We are a business advisory firm based in Ireland that supports those who lead SME businesses operating in a wide range of industry sectors. We help them in their leadership role with business improvement, problem solving, growth and profit solutions and strategic planning.
We are a business advisory firm based in Ireland that supports those who lead SME businesses operating in a wide range of industry sectors. We help them in their leadership role with business improvement, problem solving, growth and profit solutions and strategic planning.
We are a business advisory firm based in Ireland that supports those who lead SME businesses operating in a wide range of industry sectors. We help them in their leadership role with business improvement, problem solving, growth and profit solutions and strategic planning.
Our Services
Our Services
Our Services
Business Review
Business Review
Our Business Review helps you step back from the day-to-day and see your business with fresh eyes. It identifies where challenges are arising—across structure, processes, and people—and offers a clear roadmap for improvement. The insights gained provide clarity and direction, helping you focus on what really drives performance and sets the stage for future growth.
Our Business Review helps you step back from the day-to-day and see your business with fresh eyes. It identifies where challenges are arising—across structure, processes, and people—and offers a clear roadmap for improvement. The insights gained provide clarity and direction, helping you focus on what really drives performance and sets the stage for future growth.
Learn More
Problem Solving
No matter how stable things may seem, challenges always arise — from staffing strains and process gaps to contract failures or customer loss. Problem Solving involves you and your leadership team tackling today’s most pressing issues: designing innovative solutions, guiding execution, and keeping implementation on track. The result can be a clearer path forward, smoother operations, and renewed confidence in your business’s future.
Learn More
Profit Improvement
No matter how stable things may seem, challenges always arise — from staffing strains and process gaps to contract failures or customer loss. Problem Solving involves you and your leadership team tackling today’s most pressing issues: designing innovative solutions, guiding execution, and keeping implementation on track. The result can be a clearer path forward, smoother operations, and renewed confidence in your business’s future.
Learn More
Growth Plans
Every business has untapped potential. Our Growth Plans service helps you define where you want to take your company — then works with your team to map and execute the path forward. Whether through market expansion, new products, or deeper penetration, we stay close alongside you as you track your progress, adjusting as needed—to turn your growth ambitions into real results.
Learn More
Problem Solving
No matter how stable things may seem, challenges always arise — from staffing strains and process gaps to contract failures or customer loss. Problem Solving involves you and your leadership team tackling today’s most pressing issues: designing innovative solutions, guiding execution, and keeping implementation on track. The result can be a clearer path forward, smoother operations, and renewed confidence in your business’s future.
Learn More
Profit Improvement
Too often, untapped profit lies hidden within your current operations. Our Profit Improvement service helps you uncover those opportunities — improving processes, tightening systems, and applying targeted changes that boost profitability not just once, but sustainably. As your margins grow, so does the value of your business — providing stronger cash flow today and greater capital worth tomorrow.
No matter how stable things may seem, challenges always arise — from staffing strains and process gaps to contract failures or customer loss. Problem Solving involves you and your leadership team tackling today’s most pressing issues: designing innovative solutions, guiding execution, and keeping implementation on track. The result can be a clearer path forward, smoother operations, and renewed confidence in your business’s future.
Learn More
Growth Plans
Every business has untapped potential. Our Growth Plans service helps you define where you want to take your company — then works with your team to map and execute the path forward. Whether through market expansion, new products, or deeper penetration, we stay close alongside you as you track your progress, adjusting as needed—to turn your growth ambitions into real results.
Learn More
We also offer services in Strategic Planning, Succession Planning, Mentoring & Support and Non-Executive Director.
View All Services

About Us
About Us
About Us
About Us
Gerry McInerney, Chartered Accountant, accredited business facilitator and qualified financial adviser with 37 years corporate experience, is the lead advisor at Ashford Advisory. He is the founder and former managing partner of McInerney Saunders (now Dains Ireland), a firm he established in 1980 and with his team, built to become a significant firm of business advisors and accountants.
Mindful of the importance of succession planning in the accounting space, Gerry has successfully transitioned the firm into the capable hands of the next generation of partners who have now positioned the firm as part of a growing international firm under the Dains brand.
Gerry now focuses his business attention on two main areas: he acts as a non-executive business adviser and non-executive director (NED) on company boards and, through Ashford Advisory, he works closely with business owners to address a range of issues that confront businesses of every type through the business life-cycle.
Gerry McInerney, Chartered Accountant, accredited business facilitator and qualified financial adviser with 37 years corporate experience, is the lead advisor at Ashford Advisory. He is the founder and former managing partner of McInerney Saunders (now Dains Ireland), a firm he established in 1980 and with his team, built to become a significant firm of business advisors and accountants.
Mindful of the importance of succession planning in the accounting space, Gerry has successfully transitioned the firm into the capable hands of the next generation of partners who have now positioned the firm as part of a growing international firm under the Dains brand.
Gerry now focuses his business attention on two main areas: he acts as a non-executive business adviser and non-executive director (NED) on company boards and, through Ashford Advisory, he works closely with business owners to address a range of issues that confront businesses of every type through the business life-cycle.




How it Works
Exploratory Meeting
We arrange to meet to understand your business, current challenges and your objectives. We agree a fee for this meeting based on time.
Proposal
Following the meeting, we outline a proposal for supporting you with your objectives along with a fee proposal.
Ongoing Meetings
Once engaged, we meet as arranged to focus on the issues most important to you and your business.
How it Works
How it Works
Exploratory Meeting
We arrange to meet to understand your business, current challenges and your objectives. We agree a fee for this meeting based on time.
Proposal
Following the meeting, we outline a proposal for supporting you with your objectives along with a fee proposal.
Ongoing Meetings
Once engaged, we meet as arranged to focus on the issues most important to you and your business.
What our clients had to say..
What our clients had to say..
What our clients had to say..
From the very first consultation, they took the time to understand our goals, challenges, and where we wanted to be, not just the numbers, but the bigger picture. Their strategic insights were clear, practical, and tailored specifically to us.
“Our business finally has structure and momentum. Ashford Advisory provided clarity, strategy, and accountability when we needed it most. Highly recommended.”
“Ashford Advisory made everything feel clearer and less overwhelming. They really listened, understood what we were struggling with, and helped us make decisions we’d been putting off for years. Our business feels more focused, and so do we.”
From the very first consultation, they took the time to understand our goals, challenges, and where we wanted to be, not just the numbers, but the bigger picture. Their strategic insights were clear, practical, and tailored specifically to us.
“Our business finally has structure and momentum. Ashford Advisory provided clarity, strategy, and accountability when we needed it most. Highly recommended.”
“Ashford Advisory made everything feel clearer and less overwhelming. They really listened, understood what we were struggling with, and helped us make decisions we’d been putting off for years. Our business feels more focused, and so do we.”
From the very first consultation, they took the time to understand our goals, challenges, and where we wanted to be, not just the numbers, but the bigger picture. Their strategic insights were clear, practical, and tailored specifically to us.
“Our business finally has structure and momentum. Ashford Advisory provided clarity, strategy, and accountability when we needed it most. Highly recommended.”
“Ashford Advisory made everything feel clearer and less overwhelming. They really listened, understood what we were struggling with, and helped us make decisions we’d been putting off for years. Our business feels more focused, and so do we.”
From the very first consultation, they took the time to understand our goals, challenges, and where we wanted to be, not just the numbers, but the bigger picture. Their strategic insights were clear, practical, and tailored specifically to us.
“Our business finally has structure and momentum. Ashford Advisory provided clarity, strategy, and accountability when we needed it most. Highly recommended.”
“Ashford Advisory made everything feel clearer and less overwhelming. They really listened, understood what we were struggling with, and helped us make decisions we’d been putting off for years. Our business feels more focused, and so do we.”
From the very first consultation, they took the time to understand our goals, challenges, and where we wanted to be, not just the numbers, but the bigger picture. Their strategic insights were clear, practical, and tailored specifically to us.
"Our business finally has structure and momentum. Ashford Advisory provided clarity, strategy, and accountability when we needed it most. Highly recommended."
“Ashford Advisory made everything feel clearer and less overwhelming. They really listened, understood what we were struggling with, and helped us make decisions we’d been putting off for years. Our business feels more focused, and so do we.”
From the very first consultation, they took the time to understand our goals, challenges, and where we wanted to be, not just the numbers, but the bigger picture. Their strategic insights were clear, practical, and tailored specifically to us.
"Our business finally has structure and momentum. Ashford Advisory provided clarity, strategy, and accountability when we needed it most. Highly recommended."
“Ashford Advisory made everything feel clearer and less overwhelming. They really listened, understood what we were struggling with, and helped us make decisions we’d been putting off for years. Our business feels more focused, and so do we.”
From the very first consultation, they took the time to understand our goals, challenges, and where we wanted to be, not just the numbers, but the bigger picture. Their strategic insights were clear, practical, and tailored specifically to us.
"Our business finally has structure and momentum. Ashford Advisory provided clarity, strategy, and accountability when we needed it most. Highly recommended."
“Ashford Advisory made everything feel clearer and less overwhelming. They really listened, understood what we were struggling with, and helped us make decisions we’d been putting off for years. Our business feels more focused, and so do we.”
From the very first consultation, they took the time to understand our goals, challenges, and where we wanted to be, not just the numbers, but the bigger picture. Their strategic insights were clear, practical, and tailored specifically to us.
"Our business finally has structure and momentum. Ashford Advisory provided clarity, strategy, and accountability when we needed it most. Highly recommended."
“Ashford Advisory made everything feel clearer and less overwhelming. They really listened, understood what we were struggling with, and helped us make decisions we’d been putting off for years. Our business feels more focused, and so do we.”
Frequently Asked Questions
Frequently Asked
Questions
Frequently Asked Questions
Frequently Asked
Questions
Let's start the
conversation
Whether you’re planning the next stage of growth, preparing for succession, or simply looking for clarity, we’re here to help.
Let's start the
conversation
Whether you’re planning the next stage of growth, preparing for succession, or simply looking for clarity, we’re here to help.
Let's start the
conversation
Whether you’re planning the next stage of growth, preparing for succession, or simply looking for clarity, we’re here to help.
Let's start the
conversation
Whether you’re planning the next stage of growth, preparing for succession, or simply looking for clarity, we’re here to help.
Services
©2025 Ashford Advisory
Services
©2025 Ashford Advisory
Services
©2025 Ashford Advisory
Services
©2025 Ashford Advisory